Brums.
A history full of success.
Brums, is a brand born more than fifty years ago from the need to dress the exuberant personality of your child with style. A fashion made of moments, special days, that imagines every child with a dream in his eyes and a smile in his heart. The garments Brums are always designed to share the days of every child that wants to become an astronaut, or a sheriff, a ballerina or a princess.
Brums has been following our moms and their habits for more than fifty years, giving importance to their different lifestyles and their thousand ways of being a mom today. For this reason Brums is careful to new worlds of communication, and looks more and more towards the crowded world of the web. Thanks to E-commerce, corporate websites, Facebook profiles and Twitter, Brums gives a hand to the mothers of today and tomorrow.
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1951
Giovanni Prevosti launches PREGIO, a small textile company that produces clothing for men, women and children
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1960
Creation of the brand BRUMMEL, which later turns into BRUMS
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1981
The company focuses its business on the kids clothing high level sector, with the acquisition of Brummel SpA
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1984
PREGIO merges with Carol, brand of man/woman collections, giving birth to PRECA SpA
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1988
The first franchise store Brums opens in Corso Buenos Aires in Milan
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1997
The first corner Brums opens in Beijing
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2001
PRECA S.p.A. and BRUMMEL S.p.A. are unified to give birth to PRECA BRUMMEL S.p.A.
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2004
Brums lands on the Russian market
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2007
Restyling of the brand Brums with the creation of its new Concept Store
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2009
Brums launches its first collection Bio Brums
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2010
Brums realizes to the project “Brums’ moms”: a focus group of 65 selected mothers who interact in a community on line and in real meetings, giving their opinions and suggestions about the collections and about the business and marketing decisions of the brand
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2010
The first store Maxi Brums opens in Gaglianico (BI). The chain offers a large shopping area with a wide choice of light and heavy childcare, maternity and children's clothing, strollers, toys, children bedrooms, food, car seats and safety accessories
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2010
Launch of Casting Moms: highly successful initiative to find the faces of the protagonists (mother and child) for the campaign FW 2010
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2010
Brums opens his Facebook page and launches its first iphone application
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2011
Preca Brummel launches the project “Mamme fanno Impresa”: an innovative proposal for franchising, designed specifically for mothers who wish to become entrepreneurs by opening a clothing store for children
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2011
Brums launches Brums Store, the official online store
